Reshaping marketing: 5 ways artificial intelligence is changing the industry

In the past, companies relied on traditional marketing techniques to reach their target audience. This often involved things like print ads, TV commercials, and direct mail campaigns. However, in recent years, digital marketing has become increasingly popular. Thanks to the internet, businesses can now reach a global audience with just a few clicks. Additionally, digital marketing is often more cost-effective than traditional methods. As a result, it's not surprising that e-commerce is now one of the fastest-growing industries in the world. The next phase of digital marketing, a stage that is already well underway, is AI driven marketing. 


1. Content creation

If you're like most marketing professionals, you're always looking for ways to create more and better content. But creating high-quality content can be time-consuming and expensive. Fortunately, there's a tool that can help you produce better content faster and at a lower cost: artificial intelligence.


AI can help you research and understand your audience, identify trends, and generate ideas for new content. It can also help you write and edit your content, design visuals, and distribute your content to the right people at the right time. In short, AI can be a powerful ally in your content marketing efforts.


So why not put AI to work for you? With its help, you'll be able to create better content faster and at a lower cost, giving you a significant competitive advantage. You’re actually reading an AI generated blog right now… Pretty cool right?


2. Content optimisation 

It's no secret that e-commerce businesses rely heavily on content marketing to drive traffic and sales. After all, without compelling content, there would be no reason for customers to come to your website in the first place. Thankfully, AI is rapidly changing the landscape of content marketing, making it easier than ever before to create high-quality content that resonates with your audience. One of the biggest ways AI is improving content marketing is by helping marketers understand their customers better. Through the use of data and analytics, AI can provide insights into who your customers are, what they're looking for, and how they prefer to consume information. This allows businesses to create more targeted and effective content that speaks directly to their audience's needs. Additionally, AI can help with the distribution of your content, making sure it reaches the right people at the right time. 


3. Automated communication (e.g. chatbots) 

In today's e-commerce world, time is money. That's why customer service chatbots have become increasingly popular in recent years. By automating communication with customers, businesses can save time and resources while still providing a high level of service. Chatbots can handle a wide range of customer queries, from answering simple questions to troubleshooting complex issues. They are available 24/7, which means that customers can get the help they need even outside of normal business hours. Plus, chatbots never get tired or cranky, so they can always provide a pleasant and efficient experience. In other words, chatbots are the perfect customer service solution for businesses that want to improve their efficiency.


4. Personalisation

In the past, e-commerce businesses have relied on generalised advertising to reach their target audiences. However, this approach is no longer effective in today's age of personalisation. Thanks to artificial intelligence, e-commerce businesses can now create highly targeted and personalised ads that are more likely to resonate with their audience. This not only helps to boost sales, but it also builds customer loyalty and increases brand awareness. In addition, AI-powered personalised ads can be automatically generated and delivered in real-time, meaning e-commerce businesses can save time and money on their marketing efforts.


5. Churn prediction 

Have you ever been surprised by a marketing campaign that seemed to preempt your own thoughts? Did they know you’d left something in a basket? Perhaps you were sent free shipping just as you were forgetting about a brand? Or maybe a company somehow knew you were about to cancel your subscription and sent you a special offer… You might have been the victim of a churn prediction model. Churn prediction is the process of using data to identify which customers are likely to stop using a product or service. This information can be used to design marketing campaigns that are targeted at retaining these customers. By using churn prediction, marketing departments can keep their campaigns relevant and effective, and reduce customer attrition.


If you’re still on the fence about AI and its impact on marketing, consider this: Gartner predicts that by 2021, 85% of customer interactions will be managed without human interaction. That’s a pretty big number. And it means that if you don’t start using AI-powered marketing solutions today, you run the risk of getting left behind as your competitors automate their processes and improve their sales efficiency. So what are you waiting for? Book a demo with one of our experts to see how AI can work for your business.



2 September 2022


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