3 Ways AI Can Help You Dominate Black Friday Sales

If you're like most CMOs, you're gearing up for Black Friday. You've planned your promotions, ordered your inventory, and created special deals to get shoppers in the door. But even with all of your preparations, there's no guarantee that you'll come out on top. 

This year, why not try something different? 

Bring in AI to help manage your sales and marketing efforts. Here are three ways it can help: 


  1. Generating targeted ads: With AI, you can create custom ads for each individual shopper, increasing the chances that they'll click through and make a purchase. 


As e-commerce grows increasingly competitive, the importance of targeted advertising has never been higher. And when it comes to targeted ads, few tools are as powerful as artificial intelligence. AI can quickly analyse data points like user demographics, browsing history, and search queries to generate highly personalised ads. As a result, AI-generated ads are more likely to be clicked on and lead to a sale. With Black Friday just around the corner, now is the perfect time to harness the power of AI and give your sales a boost.


  1. Predicting demand: AI can help you anticipate customer demand and order the right amount of inventory – ensuring that you don't run out of popular items on Black Friday! 


As any e-commerce business knows, Black Friday is one of the busiest times of the year. To meet customer demand, retailers need to order the right amount of inventory. However, predicting customer demand can be difficult, leading to either stock outs or excess inventory. AI powered sales forecasting can help retailers anticipate customer demand and order the right amount of inventory. By analysing data such as search results and social media posts, AI can identify patterns and trends that allow retailers to make more accurate predictions about customer behaviour. As a result, AI can help retailers optimise their stock levels and ensure that they have the products that customers want this black Friday.

  1. Navigating the competition: With AI on your side, you can quickly analyse your competitors' offerings and pricing strategies – giving you a leg up in the race to sell the most products this holiday season!


As the holiday shopping season approaches, e-commerce retailers are scrambling to put together the best deals and offers for their customers. But with so many options out there, it can be daunting to try to keep track of what your competitors are doing. That's where artificial intelligence comes in. By analysing your competitors' offers and prices, AI can help you to identify patterns and trends that you may not have noticed. Armed with this information, you can adjust your own offers accordingly and make sure that you're always one step ahead of the competition.

And that’s just the beginning! Our team of experts at Smarter have created AI powered tools that can help increase your ecommerce sales. Wondering what these tools are? Book a demo today and we will show you how our artificial intelligence can help improve your bottom line. With the holidays coming up, now is the time to start planning your marketing strategy and make sure you are taking advantage of all the latest technology has to offer. Are you ready to jump on board?



28 September 2022


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