Shopify Customer Attribution Model

0 Reviews

Shopify Customer Attribution Model

Shopify Customer Attribution Model helps you attribute your customers to almost all features about them collected by Shopify. It also helps you attribute all your customers to marketing campaigns through last-click attribution with third-party campaigns that connect to Shopify.

 

To use this solution, simply upload your Shopify data and check the date you want to analyze, please note that this solution is designed with data pulled from Shopify about sessions, visits and conversions.

 

Required columns in the dataset, provided by shopify by default:

referrer_source
referrer_name
ua_browser_version
ua_browser
ua_form_factor
ua_os_version
ua_os
page_path
page_resource_id
page_type
page_url
location_city
location_region
location_country
marketing_event_target
marketing_event_type
utm_campaign_content
utm_campaign_medium
utm_campaign_name
utm_campaign_source
utm_campaign_term
referrer_host
referrer_path
referrer_terms
referrer_url
hour
day
week
month
quarter
year
hour_of_day
day_of_week
month_of_year
total_visitors
total_sessions
avg_duration
total_bounce_rate
total_carts
total_checkouts
total_conversion
total_orders_placed
total_pageviews

Who this resource is for

This project is aimed at Marketing Data Analysts. Marketing Data Analysts collect, collate, analyse and present meaningful data on all marketing activities, in order to drive return on investment, and shape future marketing strategy. They gather data on consumer demographics, preferences, needs, and buying habits.
Created
a year ago
Skill Level
Aimed at Beginners
Version
1.0
License
Lifetime

Screenshots

Sorry, we have nothing to show you.

Customer Reviews

No one has reviewed this yet

More tools you might like

Tools work even better when used in tandem with others as they can retrieve deeper and more layered insight into data See more
 Help