Customer Understanding

Deliver personalized and unique customer experiences that count, all whilst improving customer loyalty and conversion. Using the Smarter.ai Platform, customer teams can seamlessly assess transactional and market data for lightning-fast predictive insights. With these tools, businesses can see enhanced customer profitability, improved transaction volumes, optimized store operations, and minimised operational costs.
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Top Pain-points

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  • Customer Segmentation

    Customer segmentation splits customers into meaningful groups. Often such groups are based on recency, frequency and monetary value (RFM). This problem is about deciding how many groups there shoul

  • Attribution Modelling
    Discover a set of rules that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
  • Returns Analysis
    In retail, a product return is the process of a customer taking previously purchased merchandise back to the retailer
  • Lifetime Value
    Lifetime Value is an estimate of the average revenue that a customer will generate throughout their lifespan as a customer
  • Churn
    Churn rate, in its broadest sense, is a measure of the number of individuals or items moving out of a collective group over a specific period
  • Sentiment
    Sentiment analysis systematically identifies, extracts, quantifies, and studies affective states and subjective information



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